Marketing information : a strategic guide for business and finance libraries / Wendy Diamond, Michael R. Oppenheim.

By: Diamond, Wendy, 1953-Contributor(s): Oppenheim, Michael RMaterial type: TextTextPublisher: Binghamton, NY : Haworth Information Press : Routledge, [2004]Copyright date: 2004Description: 1 online resource (367 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9780203862469Uniform titles: Journal of business & finance librarianship. Subject(s): Marketing research -- Handbooks, manuals, etc | Strategic planning -- Handbooks, manuals, etcGenre/Form: Electronic books.Additional physical formats: Print version:: Marketing information : a strategic guide for business and finance libraries.DDC classification: 658.8/3 LOC classification: HF5415.2 | .D49 2004Online resources: Click to View
Contents:
Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics.
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Co-published simultaneously as Journal of Business & Finance Librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004.

Includes bibliographical references and index.

Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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