Marketing information : a strategic guide for business and finance libraries /
Diamond, Wendy, 1953-
Marketing information : a strategic guide for business and finance libraries / Wendy Diamond, Michael R. Oppenheim. - 1 online resource (367 pages)
Co-published simultaneously as Journal of Business & Finance Librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004.
Includes bibliographical references and index.
Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics.
9780203862469
Marketing research--Handbooks, manuals, etc.
Strategic planning--Handbooks, manuals, etc.
Electronic books.
HF5415.2 / .D49 2004
658.8/3
Marketing information : a strategic guide for business and finance libraries / Wendy Diamond, Michael R. Oppenheim. - 1 online resource (367 pages)
Co-published simultaneously as Journal of Business & Finance Librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004.
Includes bibliographical references and index.
Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics.
9780203862469
Marketing research--Handbooks, manuals, etc.
Strategic planning--Handbooks, manuals, etc.
Electronic books.
HF5415.2 / .D49 2004
658.8/3