Freud on Madison Avenue [electronic resource] : motivation research and subliminal advertising in America / Lawrence R. Samuel.

By: Samuel, Lawrence RContributor(s): ProQuest (Firm)Material type: TextTextPublication details: Philadelphia : University of Pennsylvania Press, c2010Description: 218 pISBN: 9780812204872 (electronic bk.)Subject(s): Motivation research (Marketing) -- United States -- History | Subliminal advertising -- United States -- History | Advertising -- United States -- Psychological aspects -- History | Consumer behavior -- United States -- HistoryGenre/Form: Electronic books.DDC classification: 659.101/9 LOC classification: HF5415.34 | .S26 2010Online resources: Click to View
Contents:
The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects.
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Includes bibliographical references and index.

The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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