Freud on Madison Avenue motivation research and subliminal advertising in America /
Samuel, Lawrence R.
Freud on Madison Avenue motivation research and subliminal advertising in America / [electronic resource] : Lawrence R. Samuel. - Philadelphia : University of Pennsylvania Press, c2010. - 218 p.
Includes bibliographical references and index.
The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
9780812204872 (electronic bk.)
Motivation research (Marketing)--History.--United States
Subliminal advertising--History.--United States
Advertising--Psychological aspects--History.--United States
Consumer behavior--History.--United States
Electronic books.
HF5415.34 / .S26 2010
659.101/9
Freud on Madison Avenue motivation research and subliminal advertising in America / [electronic resource] : Lawrence R. Samuel. - Philadelphia : University of Pennsylvania Press, c2010. - 218 p.
Includes bibliographical references and index.
The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
9780812204872 (electronic bk.)
Motivation research (Marketing)--History.--United States
Subliminal advertising--History.--United States
Advertising--Psychological aspects--History.--United States
Consumer behavior--History.--United States
Electronic books.
HF5415.34 / .S26 2010
659.101/9