Sixty to zero [electronic resource] : an inside look at the collapse of General Motors, and the Detroit auto industry / Alex Taylor III ; foreword by Mike Jackson.

By: Taylor, Alex, 1945-Contributor(s): Jackson, Mike | ProQuest (Firm)Material type: TextTextPublication details: New Haven [Conn.] : Yale University Press, c2010Description: xv, 254 pISBN: 9780300158885 (electronic bk.)Subject(s): General Motors Corporation -- Management | Automobile industry and trade -- Michigan -- Detroit -- History | Bankruptcy -- Michigan -- Detroit -- HistoryGenre/Form: Electronic books.DDC classification: 338.7/62920973 LOC classification: HD9710.U54 | G47574 2010Online resources: Click to View
Contents:
GM at the peak -- Growing up in the car-crazy fifties -- Cracks in GM's edifice -- Insecure colossus: the Roger Smith era -- Ford speeds up -- The Saturn moonshot -- Lee Iacocca, blemishes and all -- Bob Stempel and the crisis of '92 -- Jack Smith's unfinished revolution -- Bob Eaton's big score -- GM on cruise control -- Succession battles at Ford -- Wagoner takes over -- Nasser, Ford, and Mulally -- The legend of Lutz -- The uneven legacy of Lee -- GM's inexorable collapse -- The end of the road.
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Includes index.

GM at the peak -- Growing up in the car-crazy fifties -- Cracks in GM's edifice -- Insecure colossus: the Roger Smith era -- Ford speeds up -- The Saturn moonshot -- Lee Iacocca, blemishes and all -- Bob Stempel and the crisis of '92 -- Jack Smith's unfinished revolution -- Bob Eaton's big score -- GM on cruise control -- Succession battles at Ford -- Wagoner takes over -- Nasser, Ford, and Mulally -- The legend of Lutz -- The uneven legacy of Lee -- GM's inexorable collapse -- The end of the road.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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