Sixty to zero an inside look at the collapse of General Motors, and the Detroit auto industry /
Taylor, Alex, 1945-
Sixty to zero an inside look at the collapse of General Motors, and the Detroit auto industry / [electronic resource] : Alex Taylor III ; foreword by Mike Jackson. - New Haven [Conn.] : Yale University Press, c2010. - xv, 254 p.
Includes index.
GM at the peak -- Growing up in the car-crazy fifties -- Cracks in GM's edifice -- Insecure colossus: the Roger Smith era -- Ford speeds up -- The Saturn moonshot -- Lee Iacocca, blemishes and all -- Bob Stempel and the crisis of '92 -- Jack Smith's unfinished revolution -- Bob Eaton's big score -- GM on cruise control -- Succession battles at Ford -- Wagoner takes over -- Nasser, Ford, and Mulally -- The legend of Lutz -- The uneven legacy of Lee -- GM's inexorable collapse -- The end of the road.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
9780300158885 (electronic bk.)
General Motors Corporation--Management.
Automobile industry and trade--History.--Michigan--Detroit
Bankruptcy--History.--Michigan--Detroit
Electronic books.
HD9710.U54 / G47574 2010
338.7/62920973
Sixty to zero an inside look at the collapse of General Motors, and the Detroit auto industry / [electronic resource] : Alex Taylor III ; foreword by Mike Jackson. - New Haven [Conn.] : Yale University Press, c2010. - xv, 254 p.
Includes index.
GM at the peak -- Growing up in the car-crazy fifties -- Cracks in GM's edifice -- Insecure colossus: the Roger Smith era -- Ford speeds up -- The Saturn moonshot -- Lee Iacocca, blemishes and all -- Bob Stempel and the crisis of '92 -- Jack Smith's unfinished revolution -- Bob Eaton's big score -- GM on cruise control -- Succession battles at Ford -- Wagoner takes over -- Nasser, Ford, and Mulally -- The legend of Lutz -- The uneven legacy of Lee -- GM's inexorable collapse -- The end of the road.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
9780300158885 (electronic bk.)
General Motors Corporation--Management.
Automobile industry and trade--History.--Michigan--Detroit
Bankruptcy--History.--Michigan--Detroit
Electronic books.
HD9710.U54 / G47574 2010
338.7/62920973