Emotions, advertising and consumer choice [electronic resource] / Flemming Hansen & Sverre Riis Christensen ; with research assistance by Steen Lundsteen.

By: Hansen, FlemmingContributor(s): Christensen, Sverre Riis | ProQuest (Firm)Material type: TextTextPublication details: [Denmark] : Copenhagen Business School Press, 2007Edition: 1st edDescription: 462 p. : illSubject(s): Consumer behavior | Advertising -- Psychological aspectsGenre/Form: Electronic books.DDC classification: 658.8/342 LOC classification: HF5415.32 | .H37 2007Online resources: Click to View
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Includes bibliographical references (p. [431]-462).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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