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Emotions, advertising and consumer choice

Hansen, Flemming.

Emotions, advertising and consumer choice [electronic resource] / Flemming Hansen & Sverre Riis Christensen ; with research assistance by Steen Lundsteen. - 1st ed. - [Denmark] : Copenhagen Business School Press, 2007. - 462 p. : ill.

Includes bibliographical references (p. [431]-462).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN:

LCCN:

Subjects--Topical Terms:
Consumer behavior.
Advertising--Psychological aspects.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.32 / .H37 2007

Dewey Class. No.: 658.8/342

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