National image & competitive advantage [electronic resource] : the theory and practice of place branding / Eugene D. Jaffe & Israel D. Nebenzahl.

By: Jaffe, Eugene DContributor(s): Nebenzahl, Israel D | ProQuest (Firm)Material type: TextTextPublication details: Herndon, VA : Copenhagen Business School Press, 2006Edition: 2nd ed. = 1. edDescription: 237 p. : illOther title: National image and competitive advantageSubject(s): Comparative advantage (International trade) | National characteristicsGenre/Form: Electronic books.LOC classification: HF1008 | .J34 2006Online resources: Click to View
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Includes bibliographical references (p. [207]-234) and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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