National image & competitive advantage the theory and practice of place branding /
Jaffe, Eugene D.
National image & competitive advantage the theory and practice of place branding / [electronic resource] : National image and competitive advantage Eugene D. Jaffe & Israel D. Nebenzahl. - 2nd ed. = 1. ed. - Herndon, VA : Copenhagen Business School Press, 2006. - 237 p. : ill.
Includes bibliographical references (p. [207]-234) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Comparative advantage (International trade)
National characteristics.
Electronic books.
HF1008 / .J34 2006
National image & competitive advantage the theory and practice of place branding / [electronic resource] : National image and competitive advantage Eugene D. Jaffe & Israel D. Nebenzahl. - 2nd ed. = 1. ed. - Herndon, VA : Copenhagen Business School Press, 2006. - 237 p. : ill.
Includes bibliographical references (p. [207]-234) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Comparative advantage (International trade)
National characteristics.
Electronic books.
HF1008 / .J34 2006