Brand Bible [electronic resource] : the complete guide to building, designing, and sustaining brands / edited by Debbie Millman ; Rodrigo Corral Design.
Material type: TextPublication details: Beverly, Mass. : Rockport Publishers, c2012Description: 312 p. : col. illISBN: 9781610581981 (electronic bk.)Other title: Complete guide to building, designing, and sustaining brandsSubject(s): Branding (Marketing) | Brand name productsGenre/Form: Electronic books.DDC classification: 658.8/27 LOC classification: HF5415.1255 | .M548 2012Online resources: Click to ViewIncludes bibliographical references and index.
pt. 1. Building brands -- pt. 2. Sustaining brands -- pt. 3. Designing brands.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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