Brand Bible the complete guide to building, designing, and sustaining brands /

Brand Bible the complete guide to building, designing, and sustaining brands / [electronic resource] : Complete guide to building, designing, and sustaining brands edited by Debbie Millman ; Rodrigo Corral Design. - Beverly, Mass. : Rockport Publishers, c2012. - 312 p. : col. ill.

Includes bibliographical references and index.

pt. 1. Building brands -- pt. 2. Sustaining brands -- pt. 3. Designing brands.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

9781610581981 (electronic bk.)




Branding (Marketing)
Brand name products.


Electronic books.

HF5415.1255 / .M548 2012

658.8/27