Evaluating military advertising and recruiting [electronic resource] : theory and methodology / Committee on the Youth Population and Military Recruitment--phase II ; Paul R. Sackett and Anne S. Mavor, editors.

By: National Research Council (U.S.). Committee on the Youth Population and Military RecruitmentContributor(s): Sackett, Paul R | Mavor, Anne S | ProQuest (Firm)Material type: TextTextPublication details: Washington, D.C. : National Academies Press, 2004Description: xii, 194 pISBN: 0309529476 (electronic bk.)Subject(s): Manpower -- United States | Youth -- United States | United States -- Armed Forces -- Recruiting, enlistment, etcGenre/Form: Electronic books.DDC classification: 355.2/2362/0973 LOC classification: UB323 | .A5 2004Online resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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