Evaluating military advertising and recruiting theory and methodology /

Evaluating military advertising and recruiting theory and methodology / [electronic resource] : Committee on the Youth Population and Military Recruitment--phase II ; Paul R. Sackett and Anne S. Mavor, editors. - Washington, D.C. : National Academies Press, 2004. - xii, 194 p.

Includes bibliographical references and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

0309529476 (electronic bk.)


Manpower--United States.
Youth--United States.


United States--Armed Forces--Recruiting, enlistment, etc.


Electronic books.

UB323 / .A5 2004

355.2/2362/0973