Persuasion in advertising [electronic resource] / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy.

By: O'Shaughnessy, John, 1927-Contributor(s): O'Shaughnessy, Nicholas J, 1954- | ProQuest (Firm)Material type: TextTextPublication details: London ; New York : Routledge, 2004Edition: 1st edDescription: xi, 220 p. : illSubject(s): Advertising -- Psychological aspects | Persuasion (Psychology)Genre/Form: Electronic books.DDC classification: 659.1/01/9 LOC classification: HF5822 | .O84 2004Online resources: Click to View
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Includes bibliographical references (p. 197-208) and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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