Persuasion in advertising

O'Shaughnessy, John, 1927-

Persuasion in advertising [electronic resource] / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy. - 1st ed. - London ; New York : Routledge, 2004. - xi, 220 p. : ill.

Includes bibliographical references (p. 197-208) and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.






Advertising--Psychological aspects.
Persuasion (Psychology)


Electronic books.

HF5822 / .O84 2004

659.1/01/9