Brand new China [electronic resource] : advertising, media, and commercial culture / Jing Wang.

By: Wang, Jing, 1950-Contributor(s): ProQuest (Firm)Material type: TextTextPublication details: Cambridge, Mass. : Harvard University Press, 2008Description: xiii, 411 p. : illSubject(s): Advertising -- China | Marketing -- China | Brand name products -- ChinaGenre/Form: Electronic books.DDC classification: 659.10951 LOC classification: HF5813.C5 | W37 2008Other classification: 85.40 Online resources: Click to View
Contents:
Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.
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Includes bibliographical references (p. 357-392) and index.

Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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