Brand new China (Record no. 182353)

MARC details
000 -LEADER
fixed length control field 01756nam a2200433 a 4500
001 - CONTROL NUMBER
control field EBC3300154
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240121043014.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070705s2008 maua sb 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
Canceled/invalid LC control number 2007027501
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA790754
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Canceled/invalid control number 014276261
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9780674026803 (cloth : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 0674026802 (cloth : alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC3300154
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL3300154
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10313872
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)432671594
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
043 ## - GEOGRAPHIC AREA CODE
Geographic area code a-cc---
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5813.C5
Item number W37 2008
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.10951
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 85.40
Number source bcl
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wang, Jing,
-- 1950-
245 10 - TITLE STATEMENT
Title Brand new China
Medium [electronic resource] :
Remainder of title advertising, media, and commercial culture /
Statement of responsibility, etc. Jing Wang.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Cambridge, Mass. :
Name of publisher, distributor, etc. Harvard University Press,
Date of publication, distribution, etc. 2008.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 411 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 357-392) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Geographic subdivision China.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision China.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
Geographic subdivision China.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=3300154">https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=3300154</a>
Public note Click to View

No items available.