English in marketing [electronic resource] : international communication strategies in small and medium-sized enterprises / Sylva-Michele Sternkopf.

By: Sternkopf, Sylva-MicheleContributor(s): ProQuest (Firm)Material type: TextTextLanguage: English, German Publication details: Berlin : Frank & Timme, 2005Description: 379 p. : illISBN: 9783865969309 (electronic bk.)Subject(s): Communication in marketing | Communication, International | International business enterprises | Business communicationGenre/Form: Electronic books.LOC classification: HF5415.123 | .S74 2005Online resources: Click to View
Contents:
pt. I. Discourse analysis of marketing communications -- pt. II. Semiotic and linguistic analysis of promotional literature -- pt. III. Merging results.
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Includes bibliographical references.

pt. I. Discourse analysis of marketing communications -- pt. II. Semiotic and linguistic analysis of promotional literature -- pt. III. Merging results.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

In English with a contribution in German.

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