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English in marketing international communication strategies in small and medium-sized enterprises /

Sternkopf, Sylva-Michele.

English in marketing international communication strategies in small and medium-sized enterprises / [electronic resource] : Sylva-Michele Sternkopf. - Berlin : Frank & Timme, 2005. - 379 p. : ill.

Includes bibliographical references.

pt. I. Discourse analysis of marketing communications -- pt. II. Semiotic and linguistic analysis of promotional literature -- pt. III. Merging results.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

In English with a contribution in German.

ISBN: 9783865969309 (electronic bk.)

Subjects--Topical Terms:
Communication in marketing.
Communication, International.
International business enterprises.
Business communication.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.123 / .S74 2005

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