Getting your way every day [electronic resource] : mastering the lost art of pure persuasion / Alan Axelrod.

By: Axelrod, Alan, 1952-Contributor(s): ProQuest (Firm)Material type: TextTextPublication details: Washington, D.C. : AMACOM, 2007Description: 293 pSubject(s): Persuasion (Psychology) | Rhetoric | Influence (Psychology) | Business communicationGenre/Form: Electronic books.DDC classification: 153.8/52 LOC classification: BF637.P4 | A94 2007Online resources: Click to View
Contents:
Get ready to win -- Profit from ancient wisdom -- Look for an argument -- Lay it all out -- Be reasonable -- Be ethical, be emotional -- Stay out of the palace of fallacy -- Welcome to the house of style -- Go beyond words -- Make your case and get your way -- Talk yourself into the job you want -- Move your boss -- Inspire your staff -- Motivate your colleagues -- Win your customers -- Satisfy your customers -- Convince your customers -- Deal with your vendors -- Close with your investors and lenders -- Commemorate and celebrate -- Epilogue - when rhetoric hits the speed of light.
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Includes index.

Get ready to win -- Profit from ancient wisdom -- Look for an argument -- Lay it all out -- Be reasonable -- Be ethical, be emotional -- Stay out of the palace of fallacy -- Welcome to the house of style -- Go beyond words -- Make your case and get your way -- Talk yourself into the job you want -- Move your boss -- Inspire your staff -- Motivate your colleagues -- Win your customers -- Satisfy your customers -- Convince your customers -- Deal with your vendors -- Close with your investors and lenders -- Commemorate and celebrate -- Epilogue - when rhetoric hits the speed of light.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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