New product development and delivery [electronic resource] : ensuring successful products through integrated process management / Dale Brethauer.

By: Brethauer, Dale MContributor(s): ProQuest (Firm)Material type: TextTextPublication details: New York : AMACOM, c2002Description: xvi, 192 p. : illSubject(s): New products -- MarketingGenre/Form: Electronic books.DDC classification: 658.8 LOC classification: HF5415.153 | .B74 2002Online resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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