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New product development and delivery ensuring successful products through integrated process management /

Brethauer, Dale M.

New product development and delivery ensuring successful products through integrated process management / [electronic resource] : Dale Brethauer. - New York : AMACOM, c2002. - xvi, 192 p. : ill.

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN:

LCCN:

Subjects--Topical Terms:
New products--Marketing.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.153 / .B74 2002

Dewey Class. No.: 658.8

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