Libraries, mission & marketing [electronic resource] : writing mission statements that work / Linda K. Wallace.

By: Wallace, Linda KContributor(s): ProQuest (Firm)Material type: TextTextPublication details: Chicago : American Library Association, c2004Description: vi, 82 pOther title: Libraries, mission and marketingSubject(s): Libraries -- Aims and objectives | Mission statements | Library planning | Libraries -- MarketingGenre/Form: Electronic books.DDC classification: 027 LOC classification: Z678 | .W327 2004Online resources: Click to View
Contents:
Putting the mission in mission statement -- Marketing, mission, and message -- Writing a mission statement -- Putting your statement to work -- Mission statements.
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Includes bibliographical references (p. 77-78) and index.

Putting the mission in mission statement -- Marketing, mission, and message -- Writing a mission statement -- Putting your statement to work -- Mission statements.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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