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Libraries, mission & marketing writing mission statements that work /

Wallace, Linda K.

Libraries, mission & marketing writing mission statements that work / [electronic resource] : Libraries, mission and marketing Linda K. Wallace. - Chicago : American Library Association, c2004. - vi, 82 p.

Includes bibliographical references (p. 77-78) and index.

Putting the mission in mission statement -- Marketing, mission, and message -- Writing a mission statement -- Putting your statement to work -- Mission statements.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN:

Subjects--Topical Terms:
Libraries--Aims and objectives.
Mission statements.
Library planning.
Libraries--Marketing.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: Z678 / .W327 2004

Dewey Class. No.: 027

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