Viral marketing within social networking sites : the creation of an effective viral marketing campaign / Sven Wilde.

By: Wilde, Sven [author.]Material type: TextTextPublisher: Hamburg : Diplomica Verlag, 2014Description: 1 online resource (94 pages) : illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 9783842849228Subject(s): Viral marketing | Marketing -- Social aspects | Social media | Internet marketing | Public relationsGenre/Form: Electronic books.LOC classification: HF5415.1265 | .W55 2014Online resources: Click to View
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Description based on online resource; title from PDF title page (ebrary, viewed February 14, 2015).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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