Viral marketing within social networking sites : the creation of an effective viral marketing campaign /

Wilde, Sven,

Viral marketing within social networking sites : the creation of an effective viral marketing campaign / Sven Wilde. - 1 online resource (94 pages) : illustrations

Includes bibliographical references.

9783842849228


Viral marketing.
Marketing--Social aspects.
Social media.
Internet marketing.
Public relations.


Electronic books.

HF5415.1265 / .W55 2014