A genie's wisdom a fable of how a CEO learned to be a marketing genius Jack Trout.

By: Trout, JackMaterial type: TextTextPublication details: Hoboken, N.J. J. Wiley, c Description: viii, 120 p. : ill. 23 cmISBN: 047123608X 9780471236085Subject(s): Marketing -- Management | Marketing -- Decision making | Branding (Marketing)LOC classification: HF5415.13 .T735 2003 | HF5415.13 .T735 2003
Contents:
The arrival -- What is the essence of marketing? -- What's branding all about? -- What should be my product strategy? -- How do I get my pr icing right? -- Are there limits to growth? -- What is good research? - - How do I evaluate advertising? -- How do I pick the right medium? -- How important are logos? -- What mistakes are made most often?
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