A genie's wisdom (Record no. 10994)
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| 020 ## - | |
|---|---|
| -- | 047123608X 9780471236085 |
| 040 ## - | |
| -- | Unimy |
| 050 00 - | |
| -- | HF5415.13 .T735 2003 |
| -- | HF5415.13 .T735 2003 |
| 100 ## - | |
| -- | Trout, Jack. |
| 245 #2 - | |
| -- | A genie's wisdom |
| -- | a fable of how a CEO learned to be a marketing genius |
| -- | Jack Trout. |
| 260 ## - | |
| -- | Hoboken, N.J. |
| -- | J. Wiley, c |
| 300 ## - | |
| -- | viii, 120 p. : |
| -- | ill. |
| -- | 23 cm. |
| 505 ## - | |
| -- | The arrival -- What is the essence of marketing? -- What's branding <br/> all about? -- What should be my product strategy? -- How do I get my pr<br/> icing right? -- Are there limits to growth? -- What is good research? -<br/> - How do I evaluate advertising? -- How do I pick the right medium? -- <br/> How important are logos? -- What mistakes are made most often? |
| 541 ## - | |
| -- | Datuk Muhamed Ariff Bin Nun |
| -- | Gift<br/> |
| 650 ## - | |
| -- | Marketing |
| -- | Management |
| 650 ## - | |
| -- | Marketing |
| -- | Decision making |
| 650 ## - | |
| -- | Branding (Marketing) |
| 999 ## - | |
| -- | 10994 |
| -- | 10994 |
| 942 ## - | |
| -- | BK |
| -- | lcc |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| UNIMY | UNIMY | PJ Library | 06/14/2017 | HF5415.13 T735 2003 da | 101791 | 06/14/2017 | 06/14/2017 | BOOK |