Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L Winston.

By: Winston, Wayne LMaterial type: TextTextPublisher: Indianapolis, Indiana : John Wiley & Sons, Incorporation, 2014Copyright date: 2014Description: 1 online resource (722 pages) : illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 9781118439357; 9781118417300Subject(s): Microsoft Excel (Computer file) | Marketing research -- Data processingGenre/Form: Electronic books.Additional physical formats: Print version:: Marketing analytics : data-driven techniques with Microsoft Excel.DDC classification: 658.80072 LOC classification: HF5548.4.M523 | .W567 2014Online resources: Click to View
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

Includes index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

There are no comments on this title.

to post a comment.