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Marketing analytics : data-driven techniques with Microsoft Excel /

Winston, Wayne L.

Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L Winston. - 1 online resource (722 pages) : illustrations

Includes index.

ISBN: 9781118439357 9781118417300

Subjects--Uniform Titles:
Microsoft Excel (Computer file)

Subjects--Topical Terms:
Marketing research--Data processing.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5548.4.M523 / .W567 2014

Dewey Class. No.: 658.80072

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