Consumer Behavior: Buying, Having, and Being, Global Edition / Michael R. Solomon

By: Michael R. SolomonMaterial type: TextTextPublication details: Harlow, United Kingdom : Pearson Education Limited, 2019. Edition: 13th edDescription: 640 p. : ill. ; 27 cmISBN: 9781292318103 DDC classification: 658.8342
Contents:
PART 1: FOUNDATIONS OF CONSUMER BEHAVIOR 1. Buying, Having, and Being: An Introduction to Consumer Behavior 2. Consumer and Social Well-Being PART 2: INTERNAL INFLUENCES ON CONSUMER BEHAVIOR 3. Perception 4. Learning and Memory 5. Motivation and Affect 6. The Self and Gender Identity 7. Personality, Lifestyles, and Values PART 3: CHOOSING AND USING PRODUCTS 8. Attitudes and Persuasive Communications 9. Decision Making 10. Buying, Using, and Disposing PART 4: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS 11. Group Influences and Social Media 12. Income and Social Class 13. Subcultures 14. Culture Appendix I: Careers in Consumer Research Appendix II: Research Methods Appendix III: Sources of Secondary Data
Summary: A #1 best-selling text for consumer behaviour courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behaviour.
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BOOK BOOK BAC
PJ Library 		658.8342 SOL  (Browse shelf (Opens below)) Checked out 04/22/2021 3103184
BOOK BOOK BAC
PJ Library 		658.8342 SOL  (Browse shelf (Opens below)) Checked out 04/28/2021 3103198
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PART 1: FOUNDATIONS OF CONSUMER BEHAVIOR
1. Buying, Having, and Being: An Introduction to Consumer Behavior
2. Consumer and Social Well-Being
PART 2: INTERNAL INFLUENCES ON CONSUMER BEHAVIOR
3. Perception
4. Learning and Memory
5. Motivation and Affect
6. The Self and Gender Identity
7. Personality, Lifestyles, and Values
PART 3: CHOOSING AND USING PRODUCTS
8. Attitudes and Persuasive Communications
9. Decision Making
10. Buying, Using, and Disposing
PART 4: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS
11. Group Influences and Social Media
12. Income and Social Class
13. Subcultures
14. Culture
Appendix I: Careers in Consumer Research
Appendix II: Research Methods
Appendix III: Sources of Secondary Data

A #1 best-selling text for consumer behaviour courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behaviour.

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