Consumer Behavior: Buying, Having, and Being, Global Edition / (Record no. 1084)
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781292318103 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8342 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Michael R. Solomon |
245 #0 - TITLE STATEMENT | |
Title | Consumer Behavior: Buying, Having, and Being, Global Edition / |
Statement of responsibility, etc. | Michael R. Solomon |
250 ## - EDITION STATEMENT | |
Edition statement | 13th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | Pearson Education Limited, |
Date of publication, distribution, etc. | 2019. |
Place of publication, distribution, etc. | Harlow, United Kingdom : |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 640 p. : ill. ; 27 cm. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | PART 1: FOUNDATIONS OF CONSUMER BEHAVIOR <br/>1. Buying, Having, and Being: An Introduction to Consumer Behavior <br/>2. Consumer and Social Well-Being <br/>PART 2: INTERNAL INFLUENCES ON CONSUMER BEHAVIOR <br/>3. Perception <br/>4. Learning and Memory <br/>5. Motivation and Affect <br/>6. The Self and Gender Identity <br/>7. Personality, Lifestyles, and Values <br/>PART 3: CHOOSING AND USING PRODUCTS <br/>8. Attitudes and Persuasive Communications <br/>9. Decision Making <br/>10. Buying, Using, and Disposing <br/>PART 4: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS <br/>11. Group Influences and Social Media <br/>12. Income and Social Class <br/>13. Subcultures <br/>14. Culture <br/>Appendix I: Careers in Consumer Research <br/>Appendix II: Research Methods <br/>Appendix III: Sources of Secondary Data |
520 ## - SUMMARY, ETC. | |
Summary, etc. | A #1 best-selling text for consumer behaviour courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behaviour. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date due | Date last seen | Date last checked out | Price effective from | Koha item type |
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BAC | BAC | PJ Library | 12/14/2020 | 1 | 658.8342 SOL | 3103184 | 04/22/2021 | 04/13/2021 | 04/13/2021 | 12/14/2020 | BOOK | |||||
BAC | BAC | PJ Library | 12/14/2020 | 1 | 658.8342 SOL | 3103198 | 04/28/2021 | 04/19/2021 | 04/19/2021 | 12/14/2020 | BOOK | |||||
BAC | BAC | PJ Library | 12/14/2020 | 658.8342 SOL | 3203650 | 02/22/2021 | 12/14/2020 | BOOK |