Consumer Behavior: Buying, Having, and Being, Global Edition / (Record no. 1084)

MARC details
000 -LEADER
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292318103 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Michael R. Solomon
245 #0 - TITLE STATEMENT
Title Consumer Behavior: Buying, Having, and Being, Global Edition /
Statement of responsibility, etc. Michael R. Solomon
250 ## - EDITION STATEMENT
Edition statement 13th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson Education Limited,
Date of publication, distribution, etc. 2019. 
Place of publication, distribution, etc. Harlow, United Kingdom :
300 ## - PHYSICAL DESCRIPTION
Extent 640 p. : ill. ; 27 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note PART 1: FOUNDATIONS OF CONSUMER BEHAVIOR <br/>1. Buying, Having, and Being: An Introduction to Consumer Behavior <br/>2. Consumer and Social Well-Being <br/>PART 2: INTERNAL INFLUENCES ON CONSUMER BEHAVIOR <br/>3. Perception <br/>4. Learning and Memory <br/>5. Motivation and Affect <br/>6. The Self and Gender Identity <br/>7. Personality, Lifestyles, and Values <br/>PART 3: CHOOSING AND USING PRODUCTS <br/>8. Attitudes and Persuasive Communications <br/>9. Decision Making <br/>10. Buying, Using, and Disposing <br/>PART 4: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS <br/>11. Group Influences and Social Media <br/>12. Income and Social Class <br/>13. Subcultures <br/>14. Culture <br/>Appendix I: Careers in Consumer Research <br/>Appendix II: Research Methods <br/>Appendix III: Sources of Secondary Data
520 ## - SUMMARY, ETC.
Summary, etc. A #1 best-selling text for consumer behaviour courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behaviour.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date due Date last seen Date last checked out Price effective from Koha item type
          BAC BAC PJ Library 12/14/2020 1 658.8342 SOL  3103184 04/22/2021 04/13/2021 04/13/2021 12/14/2020 BOOK
          BAC BAC PJ Library 12/14/2020 1 658.8342 SOL  3103198 04/28/2021 04/19/2021 04/19/2021 12/14/2020 BOOK
          BAC BAC PJ Library 12/14/2020   658.8342 SOL  3203650   02/22/2021   12/14/2020 BOOK