The handbook of international advertising research / edited by Hong Cheng.

Contributor(s): Cheng, HongMaterial type: TextTextSeries: Handbooks in communication and mediaPublisher: Malden, Massachusetts : John Wiley & Sons, 2014Copyright date: 2014Edition: First editionDescription: 1 online resource (657 pages) : illustrations, tablesContent type: text Media type: computer Carrier type: online resourceISBN: 9781118378496Subject(s): Export marketing -- Research -- Congresses | Foreign trade promotion -- Research -- Congresses | AdvertisingGenre/Form: Electronic books.Additional physical formats: Print version:: Handbook of international advertising research.DDC classification: 658.8 LOC classification: HF1009.5 | .H363 2014Online resources: Click to View
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Includes bibliographical references and indexes.

Description based on online resource; title from PDF title page (ebrary, viewed February 4, 2014).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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