The handbook of international advertising research /
The handbook of international advertising research /
edited by Hong Cheng.
- First edition.
- 1 online resource (657 pages) : illustrations, tables.
- Handbooks in communication and media .
Includes bibliographical references and indexes.
9781118378496
Export marketing--Research--Congresses.
Foreign trade promotion--Research--Congresses.
Advertising.
Electronic books.
HF1009.5 / .H363 2014
658.8
Includes bibliographical references and indexes.
9781118378496
Export marketing--Research--Congresses.
Foreign trade promotion--Research--Congresses.
Advertising.
Electronic books.
HF1009.5 / .H363 2014
658.8