The marketing of the president : political marketing as campaign strategy / Bruce I. Newman.

By: Newman, Bruce IMaterial type: TextTextPublisher: Thousand Oaks, California : Sage Publications, [1994]Copyright date: 1994Description: 1 online resource (185 pages) : illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 9781452254562 (e-book)Subject(s): Presidents -- United States -- Election | Campaign management -- United States | Political campaigns -- United States | Marketing -- United StatesGenre/Form: Electronic books.Additional physical formats: Print version:: Marketing of the president : political marketing as campaign strategy.DDC classification: 324.7/0973 LOC classification: JK528 | .N48 1994Online resources: Click to View
Contents:
part I. The evolution of marketing in politics -- part II. The marketing campaign -- part III. The future of political marketing.
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Includes bibliographical references and indexes.

part I. The evolution of marketing in politics -- part II. The marketing campaign -- part III. The future of political marketing.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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