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The marketing of the president : political marketing as campaign strategy /

Newman, Bruce I.

The marketing of the president : political marketing as campaign strategy / Bruce I. Newman. - 1 online resource (185 pages) : illustrations

Includes bibliographical references and indexes.

part I. The evolution of marketing in politics -- part II. The marketing campaign -- part III. The future of political marketing.

ISBN: 9781452254562 (e-book)

Subjects--Topical Terms:
Presidents--Election.--United States
Campaign management--United States.
Political campaigns--United States.
Marketing--United States.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: JK528 / .N48 1994

Dewey Class. No.: 324.7/0973

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