Storyscaping : stop creating ads, start creating worlds / Gaston Legorburu & Darren McColl ; John Starr, cover image and design ; Ariel Bellumio, illustrations ; Francis Ferrazza, infographics ; Antonio Caballero, photography.
Material type: TextPublisher: Hoboken, New Jersey : Wiley, 2014Copyright date: 2014Description: 1 online resource (258 pages) : illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 9781118871348Subject(s): Advertising | Storytelling | Branding (Marketing)Genre/Form: Electronic books.Additional physical formats: Print version:: Storyscaping : stop creating ads, start creating worlds.DDC classification: 659.1 LOC classification: HF5823 | .L446 2014Online resources: Click to ViewNo physical items for this record
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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