Storyscaping : stop creating ads, start creating worlds /

Legorburu, Gaston.

Storyscaping : stop creating ads, start creating worlds / Gaston Legorburu & Darren McColl ; John Starr, cover image and design ; Ariel Bellumio, illustrations ; Francis Ferrazza, infographics ; Antonio Caballero, photography. - 1 online resource (258 pages) : illustrations

Includes bibliographical references and index.

9781118871348


Advertising.
Storytelling.
Branding (Marketing)


Electronic books.

HF5823 / .L446 2014

659.1