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Advertising and promotion an integrated marketing communications perspective George Eugene Belch

By: George Eugene BelchMaterial type: Text

TextPublication details: New York McGraw-Hill Education, cop 2018Edition: 11thISBN: 9781259921698DDC classification: 659.1

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	IACT PJ Library	659.1 (Browse shelf (Opens below))	Available		IACT5293

Total holds: 0

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Previous	659.1 The creative link annual 2015	659.1 10 advertising principles	659.1 Advertising & IMC principles & practice	659.1 Advertising and promotion an integrated marketing communications perspective	659.1 The advertising concept book: think now, design later: a complete guide to creative ideas, strategies and campaigns	659.1 ADO Adoi Advertising	659.1 ADO Adoi Advertising	Next

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