Advertising and promotion (Record no. 10386)

MARC details
000 -LEADER
fixed length control field 00398nam a2200121Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230817s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259921698
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number 5293
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name George Eugene Belch
245 #0 - TITLE STATEMENT
Title Advertising and promotion
Remainder of title an integrated marketing communications perspective
Statement of responsibility, etc. George Eugene Belch
250 ## - EDITION STATEMENT
Edition statement 11th.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw-Hill Education, cop
Date of publication, distribution, etc. 2018
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        IACT IACT PJ Library 08/17/2023 659.1 IACT5293 08/17/2023 08/17/2023 BOOK