School commercialism : from democratic ideal to market commodity / Alex Molnar.

By: Molnar, AlexMaterial type: TextTextSeries: Positions (RoutledgeFalmer (Firm))Publisher: New York : Routledge, 2005Description: 1 online resource (190 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9781315024431Subject(s): Commercialism in schools -- United States | Business and education -- United States | Education -- United States -- MarketingGenre/Form: Electronic books.Additional physical formats: Print version:: School commercialism : from democratic ideal to market commodity.DDC classification: 371.19/5 LOC classification: LC1085.2 | .M65 2005Online resources: Click to View
Contents:
Every child a consumer -- The sky's the limit: trends in schoolhouse marketing since 1990 -- Eat, drink, and be diabetic: using schools to promote illness -- Controlling the masses vs. liberating them: Edward Bernays and John Dewey considered -- Whittle or virtually nothing: the emergence of Edison schools and knowledge universe -- Futures trading: buying and selling education in the global marketplace.
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Includes bibliographical references and index.

Every child a consumer -- The sky's the limit: trends in schoolhouse marketing since 1990 -- Eat, drink, and be diabetic: using schools to promote illness -- Controlling the masses vs. liberating them: Edward Bernays and John Dewey considered -- Whittle or virtually nothing: the emergence of Edison schools and knowledge universe -- Futures trading: buying and selling education in the global marketplace.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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