Marketing to moviegoers [electronic resource] : a handbook of strategies and tactics / Robert Marich.

By: Marich, RobertContributor(s): ProQuest (Firm)Material type: TextTextPublication details: Carbondale : Southern Illinois University Press, c2013Edition: 3rd edDescription: xi, 417 p. : illISBN: 9780809331970 (electronic bk.)Subject(s): Motion pictures -- Marketing | Motion pictures -- DistributionGenre/Form: Electronic books.DDC classification: 791.43068/8 LOC classification: PN1995.9.M29 | M37 2013Online resources: Click to View
Contents:
Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds.
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Includes index.

Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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