Marketing to moviegoers (Record no. 100352)

MARC details
000 -LEADER
fixed length control field 01781nam a2200409 a 4500
001 - CONTROL NUMBER
control field EBC1354521
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240120143325.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120514s2013 ilua s 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
Canceled/invalid LC control number 2012018745
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9780809331963 (pbk. alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 0809331969 (pbk. alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780809331970 (electronic bk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC1354521
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL1354521
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10648900
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL428346
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)825978149
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number PN1995.9.M29
Item number M37 2013
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 791.43068/8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Marich, Robert.
245 10 - TITLE STATEMENT
Title Marketing to moviegoers
Medium [electronic resource] :
Remainder of title a handbook of strategies and tactics /
Statement of responsibility, etc. Robert Marich.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Carbondale :
Name of publisher, distributor, etc. Southern Illinois University Press,
Date of publication, distribution, etc. c2013.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 417 p. :
Other physical details ill.
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Motion pictures
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Motion pictures
General subdivision Distribution.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1354521">https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1354521</a>
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