Dictionary of marketing communications (Record no. 83324)

MARC details
000 -LEADER
fixed length control field 01364nam a2200385Ia 4500
001 - CONTROL NUMBER
control field EBC996589
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240120133856.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030331s2004 cau sbd 000 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
Canceled/invalid LC control number 2003007359
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 0761927700 (hard)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 0761927719 (paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9780761927709
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781452262956 (ebook)
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC996589
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL996589
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10582094
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL673076
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)922904175
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5412
Item number .G68 2004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Govoni, Norman A. P.
245 10 - TITLE STATEMENT
Title Dictionary of marketing communications
Medium [electronic resource] /
Statement of responsibility, etc. Norman A. Govoni.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Thousand Oaks, Calif. :
Name of publisher, distributor, etc. Sage,
Date of publication, distribution, etc. c2004.
300 ## - PHYSICAL DESCRIPTION
Extent v, 249 p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 245-247).
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing
Form subdivision Dictionaries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Dictionaries.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=996589">https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=996589</a>
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