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Dictionary of marketing communications

Govoni, Norman A. P.

Dictionary of marketing communications [electronic resource] / Norman A. Govoni. - Thousand Oaks, Calif. : Sage, c2004. - v, 249 p.

Includes bibliographical references (p. 245-247).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN:

LCCN:

Subjects--Topical Terms:
Communication in marketing--Dictionaries.
Marketing--Dictionaries.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5412 / .G68 2004

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