Digital marketing (Record no. 13093)

MARC details
000 -LEADER
fixed length control field 01370nam a22003854a 4500
001 - CONTROL NUMBER
control field EBC117489
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240120125439.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000405s2001 nyua sb 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
Canceled/invalid LC control number 00039236
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 0471361224 (cl. : alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC117489
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL117489
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10001754
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL34095
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)48139584
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .W56 2001
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wind, Yoram.
245 10 - TITLE STATEMENT
Title Digital marketing
Medium [electronic resource] :
Remainder of title global strategies from the world's leading experts /
Statement of responsibility, etc. Jerry Wind, Vijay Mahajan.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. c2001.
300 ## - PHYSICAL DESCRIPTION
Extent x, 416 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Electronic commerce.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mahajan, Vijay.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=117489">https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=117489</a>
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