Improving sales and marketing collaboration : (Record no. 121232)

MARC details
000 -LEADER
fixed length control field 03374nam a2200565 i 4500
001 - CONTROL NUMBER
control field EBC1881869
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240123070727.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141221s2015 nyu foab 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781606498026
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781606498033
Qualifying information (electronic bk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC1881869
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL1881869
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10997458
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL671445
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)898491922
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5438.4
Item number .M255 2015
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.81
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Malshe, Avinash.,
-- author.
245 10 - TITLE STATEMENT
Title Improving sales and marketing collaboration :
Remainder of title a step-by-step guide /
Statement of responsibility, etc. Avinash Malshe and Wim Biemans.
250 ## - EDITION STATEMENT
Edition statement First edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York, New York (222 East 46th Street, New York, NY 10017) :
Name of producer, publisher, distributor, manufacturer Business Expert Press,
Date of production, publication, distribution, manufacture, or copyright notice 2015.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xviii, 187 pages)
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Selling and sales force management collection,
International Standard Serial Number 2161-8917
500 ## - GENERAL NOTE
General note Part of: 2014 digital library.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 179-183) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Preface -- Introduction -- Working together to create value for customers -- Sales and marketing don't always get along -- Taking a look under the hood of the interface -- Mending the rift between sales and marketing -- Assessing your sales-marketing interface -- Challenges to your sales-marketing interface -- Appendix. The sales-marketing huddle: workshop template -- About the authors -- Notes -- References -- Index.
506 1# - RESTRICTIONS ON ACCESS NOTE
Terms governing access Access restricted to authorized users and institutions.
520 3# - SUMMARY, ETC.
Summary, etc. In any company, sales and marketing are the two primary business functions that are focused on creating satisfied customers. Because of their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. Unfortunately, the practical reality in many companies is far removed from this utopia. Sales and marketing personnel fail to communicate effectively, resulting in misunderstandings, lack of communication, frustration, and sometimes even downright anger and sabotage. Instead of supporting each other in creating superior value for customers, sales and marketing fight tiresome internal battles that are a drain on profits, efficiency and customer satisfaction.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Title from PDF title page (viewed on December 21, 2014).
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term sales-marketing relationship
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term sales-marketing alignment
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term managing sales-marketing interface
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Biemans, Wim G.,
Dates associated with a name 1960-,
Relator term author.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
International Standard Book Number 9781606498026
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title 2014 digital library.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Selling and sales force management collection.
International Standard Serial Number 2161-8917
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1881869">https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1881869</a>
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