Improving sales and marketing collaboration : a step-by-step guide /
Malshe, Avinash.,
Improving sales and marketing collaboration : a step-by-step guide / Avinash Malshe and Wim Biemans. - First edition. - 1 online resource (xviii, 187 pages) - Selling and sales force management collection, 2161-8917 . - 2014 digital library. Selling and sales force management collection. .
Part of: 2014 digital library.
Includes bibliographical references (pages 179-183) and index.
Preface -- Introduction -- Working together to create value for customers -- Sales and marketing don't always get along -- Taking a look under the hood of the interface -- Mending the rift between sales and marketing -- Assessing your sales-marketing interface -- Challenges to your sales-marketing interface -- Appendix. The sales-marketing huddle: workshop template -- About the authors -- Notes -- References -- Index.
Access restricted to authorized users and institutions.
In any company, sales and marketing are the two primary business functions that are focused on creating satisfied customers. Because of their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. Unfortunately, the practical reality in many companies is far removed from this utopia. Sales and marketing personnel fail to communicate effectively, resulting in misunderstandings, lack of communication, frustration, and sometimes even downright anger and sabotage. Instead of supporting each other in creating superior value for customers, sales and marketing fight tiresome internal battles that are a drain on profits, efficiency and customer satisfaction.
9781606498033
Sales management.
Marketing--Management.
sales-marketing relationship sales-marketing alignment managing sales-marketing interface
Electronic books.
HF5438.4 / .M255 2015
658.81
Improving sales and marketing collaboration : a step-by-step guide / Avinash Malshe and Wim Biemans. - First edition. - 1 online resource (xviii, 187 pages) - Selling and sales force management collection, 2161-8917 . - 2014 digital library. Selling and sales force management collection. .
Part of: 2014 digital library.
Includes bibliographical references (pages 179-183) and index.
Preface -- Introduction -- Working together to create value for customers -- Sales and marketing don't always get along -- Taking a look under the hood of the interface -- Mending the rift between sales and marketing -- Assessing your sales-marketing interface -- Challenges to your sales-marketing interface -- Appendix. The sales-marketing huddle: workshop template -- About the authors -- Notes -- References -- Index.
Access restricted to authorized users and institutions.
In any company, sales and marketing are the two primary business functions that are focused on creating satisfied customers. Because of their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. Unfortunately, the practical reality in many companies is far removed from this utopia. Sales and marketing personnel fail to communicate effectively, resulting in misunderstandings, lack of communication, frustration, and sometimes even downright anger and sabotage. Instead of supporting each other in creating superior value for customers, sales and marketing fight tiresome internal battles that are a drain on profits, efficiency and customer satisfaction.
9781606498033
Sales management.
Marketing--Management.
sales-marketing relationship sales-marketing alignment managing sales-marketing interface
Electronic books.
HF5438.4 / .M255 2015
658.81