Global marketing and advertising: understanding cultural paradoxes
Marieke K. Mooij
Global marketing and advertising: understanding cultural paradoxes Marieke K. Mooij - 1st. - Thousand Oaks, Calif. Sage Publications 1998
9780803959705
658.8 / 3935
Global marketing and advertising: understanding cultural paradoxes Marieke K. Mooij - 1st. - Thousand Oaks, Calif. Sage Publications 1998
9780803959705
658.8 / 3935